A concept for Wild Rags Western Wear to bring their brand to life through a logo that captured the heart of western lifestyle and fashion. Specializing in clothing for cattle farmers and ranchers, they wanted a design that would immediately resonate with their audience.

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The final logo creatively weaves together the “W” and “R” from the brand name to form both a cowboy hat and a “wild rag”, a staple accessory in western wear. The result is a clever, distinctive mark that instantly signals western apparel while staying true to the brand’s roots.

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From the first glance, the design communicates exactly what the clients intended: a bold, recognizable identity for a western clothing brand grounded in tradition and style.